Communication

WrittenRubricforFinalPaper

Written Communication Portion This rubric directly correlates to MBA PLO 5 60%-69% 70%-79% 80%-89% 90%-100% Component Emerging (1) Developing (2) Proficient (3) Exemplary (4) Context & Purpose Demonstrates minimal attention to context, audience, purpose, and to the assigned tasks(s) (e.g., expectation of instructor or self as audience). Demonstrates awareness of context, audience, purpose, and to the assigned tasks(s) (e.g., begins to show awareness of audience’s perceptions and assumptions). Demonstrates adequate consideration of context, audience, and purpose and a clear focus on the assigned task(s) (e.g., the task aligns with audience, purpose, and context). Demonstrates a thorough understanding of context, audience, and purpose that is responsive to the assigned task(s) and focuses all elements of the work. Organization Writing lacks logical sequence causing format to interfere with readability. Does not use proper paragraphing. Topic sentences do not lead to rest of paragraph or are missing altogether. Writing somewhat follows logical sequence with beginning, development, and conclusion. Some proper use of paragraph structure and/or topic sentences. Organization may not help the reader to follow or find information. Writing follows logical sequence with identifiable beginning, development, and conclusion. Generally proper use of paragraph structure and topic sentences. Organization and/or headings help the reader to follow and find information. Writing flows well with appropriate beginning, development, and conclusion. Paragraph structure contributes to flow and transitions. Organization and/or headings help the reader to understand and remember information. Language & Mechanics Uses language that sometimes impedes meaning because of errors in usage. Uses language that generally conveys meaning to readers with clarity, although writing includes some errors. Uses straightforward language that generally conveys meaning to readers. The language in the portfolio has few errors. Uses graceful language that skillfully communicates meaning to readers with clarity and fluency and is virtually error-free. Sources Some use of sources that are not used correctly. Sources are used to develop ideas, clarify points, and/or support reasoning. Uses mostly integrated, thorough, and relevant sources to develop ideas, clarify points, and support reasoning. Uses smoothly integrated, thorough and relevant sources effectively to develop ideas, clarify points, and support reasoning. APA format APA format is inconsistent or missing altogether. Uses generally correct APA format (citations, format, references), although writing includes some errors. Has cover page, table of contents, and bibliography. Writing has generally correct APA format (citations, format, references) with few errors. Has cover page, table of contents, and bibliography. Writing has consistent and error-free APA format (citations, format, references). Has cover page, table of contents, and bibliography. This rubric was created using the Association of American Colleges and Universities (AAC&U) Written Communication VALUE Rubric. Retrieved fromhttps://www.aacu.org/value-rubrics This rubric was created using National Federation of Independent Businesses Essential Parts of Business Plans page. Retrieved fromhttps://www.nfib.com/content/resources/start-a-business/7-essential-sections-of-a-business-plan-49946/

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