Website Marketing Online presence through websites has huge number of benefit for the organization. One of the key benefits derived by organizations that have website is that websites help organizations in strengthening their relationship with their customers. Organizations can strengthen their relationship with their customers by remaining in constant contact with them because constant contact makes the customers feel that the organization cares about them and is ready to listen to their concerns. An organization’s website that comprises of an online contact option enables the organization to remain in continuous contact with the customer. Online live chatting option can help the customer in informing the organizations about the issues that they are facing with a product or service and at the same time organizations can respond by providing solutions to the customers. In case of the website of adidas, they have posted blogs for customers to read if they need any help and the customers can even comment about their concerns in these blogs which shows that the organization is trying to take customer’s insight while developing goods and services.
There are various elements indulged in the design of the organization’s website that can assist in identifying the target market that the organization is trying to attract through those elements. The visual appeal is one of the most important elements that enables in identifying the target market of the organization. For example: Nike is an organization that sells athletic goods and services such as athletic wear, shoes and caps. If adidas uses images of well renowned sports players such as David Beckham on its websites, this shows that the target market of Nike comprises of individuals who are involved in sporting activities. Similarly the textual content can even help in identifying the target market. For example: if the textual content of the website focuses on sporting goods and sporting terminology such basketball, running and football, this would reflect that the target market of the company is sporting individuals
The target market of adidas can be divided along the lines of demographic and psychographic elements. Demographic elements include geography, age, gender and others of the target market. The target market of adidas is the youth of the society throughout the world where ever they have an online and physical presence. The age that they are trying to target is between 10 to 40 years old as there are images of young as well as adult sport stars and celebrities such as David Beckham and Selena Gomez. The psychographics of the target market is that the target market exercises a lot and believes in living healthy, they are energetic and are even very hard working. These individuals are quite open to challenges and are very social. They are even very trendy when it comes to their wardrobe. They are ready to try new things and have high hopes in lives and want to attain the status that their favorite sport celebrities have achieved. This target market is even quite tech savvy or in other words they are well informed about how to use internet and digital technologies.