The Rhetorical/Visual Analysis

Visual rhetoric encompasses art, media and aesthetics. Images are intended to generate arguments or help an individual in decision making. In present times, media of advertising are laying out advertisements that are likely to have a greater impact on the audience, communicate about a product and differentiate it from others in a wide gap of differences by reinforcing a sense of quality and benefits that the individual is likely to get from the advertised image. This essay is intended to highlight and discuss in details the rhetoric artifacts used today. I intend to be clear and concise in laying down the information in this text. The source of this information is credible and has been analyzed enough to ensure plausible facts that cannot be disputed. I have taken time and effort to research and compile the data presented here and can with no doubt approve that every word is believable. I will expound on the different types of rhetoric artifacts available today, a brief history on them and their relevance in the present world. I will then pick one genre in particular and explain how it creates attention and how it persuades the audience. The artifact will be mostly electronic. This choice has been determined by its popularity and influence in the present world. … The general point of view of this work is to describe the general effect that images create in a individual, a brief history of what images were like in the past will also be explain. The style of writing this work is simple with no complicated statements and guarantees the reader easy reading and understanding. The current generation is termed as a visual generation that relies a lot on information obtained from images. Image making in the present day is not the same as in the past. Today’s processes are technologically advanced as compared to the past when it was limited in resources. Images are everywhere today, on newspapers, billboards, posters, television and generally it can be assumed that seeing images is a part of our lives. In the past, images were not highly used and people like wine traders would give out wine samples on the streets. At this age, commercials on wine, or large billboards with colorful images are placed. Researchers and scholars are delving into how images whether in the form of photographs, motion pictures, drawings and graphs have an influence on an individual’s behavior attitude and the perspective they develop on a certain image (Charles,2). An image can have different kinds of appeal, humor appeal, emotional appeal, fear appeal amongst others and when an image is being created it should be known that one certain kind of an appeal may not have the same response from different individuals. Commercials, documentaries, cartoons and mass media like newspapers are examples of visual artifacts that use images to create attention. The images can be moving or stationary. Commercials seek attention by repetition of their brand images at specific times and using convenient and appropriate

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