Statistics

Team Project Report

One very important reason why Mt.Gravatt Club provides various sports facilities is the recent change in Family Life System. People are now extremely concerned about health and the way it can be sustained with help of sporting and recreations as well as a way to entertainment. Sports means most to Australians than almost any other country’s people (Conway, 2009) and therefore sports always has greater business opportunities as well. Australian Bureau Of Statistics (2005, p. 403) reported that Australia is internationally recognized as a nation being very much involved in Sport. Most Australians believe in benefits associated with sports and recreation, including enjoyment, social interaction, health, personal achievement, national pride and community involvement etc. In Australia, Sports Industry’s revenue has been recorded as $5900.6 million, with 3.4 % revenue growth and this shows increasing trend towards sports in the country. According to the statistics, there are 6133 Sports Enterprises that provide 49,900 employment opportunities (ibisworld, 2011). Reports show that both males and females are increasingly attracted to various sports activities. Young and school children are major groups among Mt.Gravatt’s customers. in order them to get improved in sports and recreation activities and to make them more aware of various sports activities, Mt.Gravatt has planned and already started various programs including Grass Root Course, Junior Development Program, Sports Development, Sponsorship etc (mtgravatthawks.org, 2011). When it comes to the need for sports and recreation, it is basically a life need. By considering how people recently perceive the importance of sports, it can be perhaps reckoned to be a basic need in the ‘need hierarchy’ as detailed by Abraham Maslow. It can be understood from the total expenditure for the Sports equipment in Australia during 2003-2004, which was estimated as 357 617.4 million. Impacts of Sports Facility Development on Stakeholders When Mt.Gravatt Club designs and develops its facilities, sports arrangements and all other services to its people, it will consequently have many positive impacts on its major stakeholders- customers, employees and management, and relatively very few negative impacts on them like time consumption, spending, accident and injuries. As compared to vast opportunities and health and other benefits, these negative impacts are of meager significance to be debated on. The management of Mt.Gravatt can have greater influence and social reward from communities that it represents, and the employees and others who come to help sportsmen will be more likely to involved in a service job as well as good entertainment. The major stakeholders are no doubt its people or customers who come from around 5 kms from Mansfield, mainly from nearby areas like Wishart, Carindale, Burbank etc. For these customers, Mt.Gravatt Club will be an amazing experience for rejoice, entertainment and more importantly for their long-term health benefits. As Waddington (2000, p. 34) argued, the widely accepted view that ‘sport is good for health’ might be the very basic reason why people extensively fund for sport. Perhaps, many people within

Back To Top