While there are many pitfalls to this strategy, in that there are political, religious and social landmines in each country, there will also be many great rewards if the exporting is handled sensitively and correctly.Satellite radio began as an alternative to traditional radio, that was limited by spotty coverage in the rural area and questionable sound quality. Satellite radio promised fewer commercials, enhanced sound clarity and uninterrupted signals to this segment of the radio audience. Working similarly to satellite television, satellite radio produces, record and mixes programming in a broad studio, which is then sent to the satellite that orbits the earth, reflect the signal back and disperse it throughout the United States. Satellite radio began in 1997 when the FCC granted licenses to XM Satellite Radio and Sirius Satellite Radio.Satellite radio is currently in the hands of only two providers, Sirus, and XM Satellite Radio Holdings Inc. The two companies merged in or around 2007 and became known as Sirus XM Radio. The two companies have been trying to compete with the rest of the radio market since 2002, and each has invested over $5 billion in an attempt to market and develop their products. Despite their best efforts, however, they each face $2.4 billion in long-term debt. XM was the first into the market, in September 2001, and in February 2002, Sirius entered into the market. The two were operating, by 2006, seven satellites that served over 13.6 million subscribers, and offered three hundred channels of diverse programming, and the subscribers to these companies also gained the ability to access streaming audio content through the Internet.