Marketing

ReviewReport

ASSESSMENT GUIDELINESChoose one of the following Ads, analyse it and write an ad review report.Advertisement 1- Magazine AdvertisementAdvertisement 2- TV AdvertisementAdvertisement 3- Billboard AdvertisementPart A:Continued Brand Positioning What is the Brand positioning? Does this match the way the Brand is positioned in the advertisement? A1. Identify your choice, describe the Advertisement, including background and direction for the review. A2. Does the Ad work?- What works and why? – What does not work and why not? A3. What is the intended audience?A4. Is the Ad appropriate for the audience? A5. What is the Brand positioning? A6. Does this match the way the Brand is positioned in the Ad? A7. What are the key messages? A8. Key Messages:Are these messages aligned to the target audience, the Brand and its Positioning?(Remember to research the current marketing environment to detect all media and vehicles that the Ad or elements of the campaign appear in. This is very important as very few Ads appear in one medium only. The identification of the range of media used will give you important insights of the target market. Failure to identify the range of media will affect your marks.)Part B: B1. What you would do differently to improve the advertisement and why. B2. What you would do differently to improve the intended outcomes and why. Referencing: APA Style. A minimum of 10 scholarly resources is expected at a pass level with additional industry reports and company resources.

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