Technology

Online Recruitment Methodologies

Modifications in internet technology such as falling cost and increasing accessibility in broadband are drastically altering the recruitment process and allowing recruiters to reach a large number of quality applicants in diverse locations in a very cost-effective manner. The boundaries that used to exist between print media owners, job boards, recruitment advertising agencies, recruitment consultancies and technology companies is almost breaking down. E-recruitment should not be considered in isolation from other methods of recruitment, it is a complimentary service, rather than replacing the more traditional forms of advertising.Online methodologies are used as the front end of the recruitment process in terms of advertising posts and receiving application forms so that internet-based technology can be used to track applications, to communicate with and manage relationships with applicants. The reason behind the e-recruitment process becoming so rampant is a reduction in advertising costs, a reduction in resources required to process applications, a reduction in recruiting agency cost, efficient management of communication with candidates and ability to easily report on key performance metrics as a result of an internet-based tracking system.A traditional concern with e-recruitment is in its acceptability to a broad spectrum of applicants since there is significant evidence to say that the internet is the preferred application method for a large majority of candidates. The e-recruitment has changed the role of HR in the recruiting process with inline managers becoming more involved in dealing with particular vacancies and HR taking on a more coordinating and strategic role. Increased use of e-recruitment methods helps in removing much of the routine administration involved and allows HR to more easily monitor and track recruitment related activities. The involvement of various service providers such as applicant tracking system providers and vendors of online assessment tools is increasing with organizations often engaging multiple vendors to provide them with an ‘end to end’ online recruitment solution.

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