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Music Contracts &amp

Negotiationscessful negotiating process might look like, what the best negotiation techniques might be and how to achieve satisfactory results for both sides of negotiation when interests of negotiating parties come into contradiction with each other. In this essay I will focus on two key types of negotiation, such as so-called win-lose or zero-sum negotiation (also known as positional or distributive) and win-win or integrative negotiation, as well as the importance of confidence and good communication skills to successful negotiation. I am going to elaborate on pros and cons of the employment of integrative and distributive types of negotiation and dwell on the concept of issues, positions and interests within the context of negotiation in the field of music industry. On top of that, I will invent a scenario of negotiation between a music act and a record label in order to illustrate some aspects of negotiation and communication theories covered in this essay.When entering any negotiation, in order to achieve desirable goals a negotiating party must stick to some rules based on a certain negotiation structure, which is not that complex as one think a successful negotiating paradigm might be. There are four key stages of negotiation, which are preparation for a negotiation, exchanging information between negotiators on different aspects of the future agreement between them, bargaining per say and closing or commitment of an agreement (Shell, 2008, n. p.). Any negotiation may be of at least two types depending upon the intentions of negotiators to fully use their advantage in resources and power in order to influence final decision or upon a particular nature of the deal to be reached between the parties of a negotiation. As a rule, if negotiating parties are not interested in mutual satisfaction for each and every party involved in the negotiation and do not seek out benefit for all parties from the deal they are set to make, then they are most likely to enter distributive

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