Management of information Systems

and Google have been able to reduce their costs of production, carry out market segmentation, and produced differentiated products. The need to introduce modern technology in regular business operations have been necessitated by the stiff competition created through globalization. One of these latest technologies is the electronic commerce. With the competition intensifying, companies such as Google Inc. have gone an extra mile to make their operations electronic.Qin broadly defines electronic commerce (e-commerce) as the widespread applications of computer networks and internet to communicate, carry out commercial transactions, and make online payments (34). It draws on a number of technologies including mobile commerce, supply chain management, electronic data interchange (EDI), automated data collection technologies, inventory management systems, on-line marketing, and electronic fund transfers. In this twenty first century, e-commerce heavily reply on the World Wide Web (www) in nearly every life cycle of a transaction, though it also rely on other internet-enabled technologies such as e-mail. It is an e-business aspect that aids is data exchange and facilitation of financial payments (Laudon and Guercio 37). E-businesses take the form of virtual storefronts (E-tail), on-line marketplaces, e-mails, or fax.Since 2000, the numbers of business transactions conducted by Google Inc. via online platforms have more than tripled. Kurihara established that e-commerce accounts for over 60% of retails transactions globally. Information technology has directly impacted on the business sector by expanding customer bases, increasing product information symmetry, and improving product/service quality (72). Internet serves as an interactive medium where the business community congregates and transacts. Besides, this medium helps in eliminating geographic barriers to trade and commerce. E-commerce is critical in the strengthening of customer

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