K wik-fit employs a strong workforce of 850 employees to execute this task. The case study reveals that the workforce is distinctly tiered into hierarchies of grass-root workers, supervisors and managers. The main employee and HRM context at K wik-fit are that of employee turnover. This context can best be classified as a problematic context as the employee turnover has been very rapid at K wik-fit. Figures reported in the case study indicate that in the K wik-fit’s Lanarkshire call centre the employee turnover used to be as high as 52 per cent. In the year 2001 such high employee turnovers used to translate into vacancy rate as high as 21 per cent. This used to present three-fold HRM problems. There was a colossal waste of organizational resources invested in training and upgrading employees who only decided to quit soon after receiving such training. Two, an equivalent effort and resource deployment was required to fill the resulting vacancies and three resources had to necessarily deployed yet again to train and upgrade the new recruits. This results in an adverse impact on employee productivity and continuation of the organizational work and, in the final analysis, impacts overall company results and profits.The main features of K wik-fits human resource strategy centre on two core concepts found in any human resource management strategic move. These are: one, analyzing in the work environment the possible factors responsible for employees’ rapid turnover and removing such factors as far as possible, and, two promoting Intra organizational conditions and tie-ups which would help motivate the workers to high productivity and enthusiasm. The results of this two-fold human resources management programme, adopted in K wik-fit in stages, has been astounding enough to give it an industry award for human resources management. Factually the stage one of the human resources management initiates has brought down the employee turnover rates from the high of 52 per cent to 34 per cent with another 2 per cent fall being achieved in a matter of a couple of months.