Sociology: al affiliation:  Sociology The experiment conducted followed a positivist approach in that it relies on logic andmathematical reasoning in disseminating personal judgement. The tests indicate the efficient use of metaphors in giving gravity to a scenario. However, the underlying aspect in making the decision relies more on the logic that the utilization of metaphoric sentences. For instance, the investigation of crime being synonymous with a beast and virus only serves to offer the essential urge to deal with the delinquent behaviour.
When it comes to actual decision-making, people will rely on the statistic in providing enforcement strategies or punitive measures against crime. In either case, the use of literal discourse appears to have minimal effect on the rational choice of individuals.
Emphasising on logic and reason appeals to cognitive behavioural therapy where people peg their decisions on rationalized thoughts conjured in the subconscious mindset. As opposed to focusing on the figurative language use, individuals will rely on numerical facts. The predisposition that metaphors alone suffice in making judgment discredits behaviourist theory in decision-making. For instance, right-minded individuals would appeal to imagery and pictures to determine the gravity of a given scenario. In fact, right-minded people do not rely on mathematical or numerical logic because they perceive it as exaggerative.
Consequently, right-minded fellows would rely on metaphor in making decisions. Therefore, the article is not entirely correct to attribute the effect of literal discourse like metaphor usage in decision-making. Human beings rely on both data and figurative expression to offer empathy to a situation and make rational choices (Salah, 2010). A logical and numerical approach used in defining options lacks a holistic view of human behavioural tendencies. Instead, a sophisticated mix of the role of metaphor and statistical assertions often form the basis for making decisions.
The article offers an additional perspective upon which people deal with complex problems. The concept of lexical framework appears to form the basis of emphasizing on the metaphor usage. For instance, the terms beast and virus associated with known elements that are detrimental to human well-being. By virtue of their infamous earthly attribution, a scenario associated with the terms will gain prejudice. Lexical Framework amplifies the effect of the metaphor pushing people to make covert decisions. Apart from the lexical structure, there are no alternative solutions offered to justify methods that people use in dealing with complex behavioural patterns.
The readings provided a new perspective citing the value of literal discourse in evaluating people’s choices. However, it did not emphasize on the known truths. People decisions emanate from an essentialist or social constructionist viewpoint, which means that an individual would pursue an action based on their innate character traits or from the idealized social world.
The known truth is that essentialist would not focus on the metaphor or numerical figures in making decisions (Vibert, 2004). Instead, their inherent behavioural trends will push their thoughts to align towards certain decisions. Similarly, social constructionist will appreciate that human beings are in a constant mode of interaction. hence copying or imitating character from others. Therefore, if the society perceives a crime as ghastly, the social constructionist will make a similar decision.
In conclusion, the role of metaphor in reason contributes to a minute fraction of the guiding principles in disseminating a rationale for choices and actions. It would not suffice to rely on, purely, on logic or literal discourse in evaluating people decisions.
Salah, A. A. (2010). Human Behavior Understanding. New York, NY: Springer Berlin Heidelberg.
Vibert, C. (2004). Theories of Macro Organizational Behavior: A Handbook of Ideas and Explanations. New York, NY: M. E Sharpe Inc.

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