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How to Develop Firm Internationally Electronica

With every organization expanding its horizons and making an imprint in various markets, the organization had to put in an extra effort to formulate strategies to reach the customer’s minds. ESC Electronica also has plans to expand internationally. ESC is a well-established company with a healthy customer base in the field of manufacturing of cars, electronic parts, parts for aerospace and electronic clogs industry, delivering process monitoring, and control systems. In order to expand the healthy customer base, ESC recognized in its 5-year plan that there will be good business in England, Belgium, and Germany. But while trying to achieve this objective, ESC could face obstacles. So, this paper as a form of a report to Jan will advise him, on how to develop his firm internationally.After deciding to enter the international market, a variety of options are open to ESC. (Joint Ventures, Direct Exporting, Contractual Agreements, Licensing / Franchising). FDI statistics may be becoming increasingly irrelevant as new forms of international investment are devised (Oman).The feasibility of these options is dependent on a variety of factors like investments, costs, risk, knowledge, and the degree of control, which can be exercised over them in terms of security.Since ESC is a small company and resources are limited, I would advise ESC to first export directly the materials needed in the PMC process (Process Monitoring and Control systems), through qualified agents and distributors in these countries – England, Belgium, and Germany. This strategy only requires a surveyable degree of commitment and is of low risk. Then, this strategy would also support the limitation of investments and resources, while at the same time helping to maintain the optimum quality in the installed PMC systems.But the challenge to this strategy would come in finding qualified agents/distributors or middlemen, who could represent ESC in their home and local market. The operation in the foreign markets requires only limited resources and could be done by a family member of ESC.

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