Literature

Gift Exchanging

What actually this gift is It’s a transfer or exchange of something voluntarily usually give to express one’s love, solidarity, to express gratitude etc on any special occasion i.e. wedding, birthday, Christmas, anniversary, birth, father’s day, mother’s day etc The basic purpose behind this exchange of little things is to make your loved ones feel special and to make them feel that you care for them. But according to some people they are important in insecure relations. According to Caplow, Theodore. 1982. Christmas gifts and kin networks. Sociological Review, "What the ethnographic literature on gift giving does suggest is that ritual gift giving in any society is a method in dealing with relationships that are important bur insecure"1
Well now the culture has become advanced and as a result the gift exchange is no more a one way process but has taken the form of cycle which involves obligations to give, to receive, and to return. Endorse may exist to induce people to give, disapproval or loss of prestige resulting from a failure to do so.
We can call it a moral norm but it varies from country to country for instance in Taiwan gifts like gold pen, imported liquor, gifts related to base ball, perfume, magazine subscription and anything high-tech is appreciated . In western world exchanging gifts in holiday seasons is a custom and if you become fed up of exchanging gifts people will suppose that you are a selfish person.
Christmas gifts are other important features of American society. According to Caplow, Theodore, 1982 " Relationships with kin being more valued then other affiliations, it is not surprising that so much efforts goes into reinforcing them by ritual gift giving"2.. (Christmas gifts and kin networks. Sociological Review)
In Japan you have to give a gift to a person in order to show respect, friendship or appreciation and in case you are meeting a person for the very first time it is necessary to exchange gifts. Moreover it is considered a rude behavior to give a gift to an individual in a group and ignore others. Another interesting fact about Japanese gift exchanging culture is that they avoid giving gifts in sets of four as the word "four" in Japanese is "shi," which is also associated with the word for death and pens are considered to be the very appropriate gift for your colleague.
In Korea gifts between business associates are considered as the symbol of appreciation and the presenting expensive gift is a custom but don’t present an expensive gift if the receiver is not financially strong enough to return the gift of same worth. 4 numbers is considered unlucky in Korea as well. Koreans Give and receive the gifts with both hands. Korean opens the gift in the presence of the one who presented them the gift.
Chinese people often avoid exchanging expensive gifts. They avoid giving gifts in odd number as they relate it to loneliness and separation. Umbrellas and Clocks are also not considered as good gifts in Chinese civilization. Taiwan had even more interesting custom that is they avoid giving gifts with a label "made in Taiwan". They also avoid giving clocks, sweat cakes, umbrellas, scissors, mirrors, fans and hand towels as well.
Business gifts are also very popular in Taiwan’s culture. Moreover it is customary to reciprocate a gift with one of similar value. Numbers also play an important role in selecting gifts for example: in china 8 and

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