Marketing

Development of Aging Tourists Market in China

Studies conducted by The World Health Organization revealed that ageing population includes the people who are 60 years of more of age. Although this population is more prone to opt for tourism opportunities, however, tourism management authorities have not been encouraging this because of the various costs that are involved with this from which the major ones include cost of security, medical and time. Tourism management refers to the management of all the activities that are related to tourism and this also includes those activities that are related to tourism. Furthermore, they also have to implement strategies that promote tourism and provide easy access to people for the purpose of tourism. Tourism Consumption SystemThe authors, Dubelaar and Woodsie (2002) have defined the tourism consumption system (TCS) as the set of related travel thoughts, decisions, and behaviors by a discretionary traveler prior to, during, and following a trip. The central proposition that the authors have given by this theory is that the thoughts, decisions, and behaviors with regards to an activity have a major impact on the thoughts, decisions, and behaviors for the other activities. Further in the article, the authors have used exit interview travel data and quick clustering analysis for the purpose of examining the seven main propositions of tourism consumption system on the basis of which the tourists take decisions. It has also been said by the authors that this approach is very beneficial for the marketers and practitioners with regards to tourism and this would greatly help them in increasing the effectiveness of the tourism marketing strategies. Tourism Behavior The set of responses that the people develop with regards to tourism develop tourism behavior and this determines their likeliness and their interest. There are some elders who opt for places which are more lively and colorful while there are some people in the ageing population who prefer going to places which are calm and serene. Sustainable Tourism According to Dubelaar and Woodsie (2002), tourism involves a certain cost which can be monetary as well as time and energy of the tourists. Since the ageing popula

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