Studies

Business Ethics A Stakeholder and Issues Management Approach

The entrepreneur is described to be a risk-taker, but also with the ability to turn the impossible into business opportunities. More on his mass investment in entertainment, transport, telephone services, and the financial sector is elaborated. He also demonstrates his leadership skills, while dealing with his employees, customers, society, and his different businesses by close association, partnerships, and participation. Keywords: Business, Enterprise, Entrepreneur, Leadership Skills, Ideas, Motivation, Investment, Opportunities, Evolution, Virgin Atlantic Airlines, Virgin Mobile, Music Label, Employees, Global Warming Introduction The ability to be a successful individual in society is viewed differently according to individuals, or collective perception of people. Today everyone associates success with education, learning and gathering information, but opposing, excelling and living a satisfactory life needs the basics of wisdom, understanding and hard work, if not working smart. Sir Richard Branson’s history exists to confirm this. People tend to strain in life, as they force themselves in situations where they do not fit. it is not really the sharpness of a student in the class that determines his or her future. The idea is that ‘people are totally different, with diverse abilities and interests’. … He possesses the qualities of a great leader, which most businesses in the world lack, leading to their failure. Interest, Idea, and Ambition in Business Different nations have various ways to nurture the young population in paths of their careers. At least academicians are now concentrating on this, unlike in the past where education was so generalized. Branson’s venture into business occurred in his childhood, at the age of 15 years, he began producing and selling magazines in his school, before dropping out at 17 years of age to fully participate in his business (Mills et al., 2007, p. 485). His entrepreneurial skills outweighed the impact of education in his life, but on the bright side, he began nurturing his career early in life. He turned the business idea into a fact, hence bringing an impact into the market through his innovation and creativity. According to Schmidt and Ludlow, Starting a magazine for young people, Student, he already had the idea that the concept could cover many other products and services for young people: a student travel service, perhaps a bank (2002, p. 130). His business venture in school was strategic, not that other individuals could not come up with another proposal, but because he took advantage of the market niche, combined with his wisdom and tactics to flourish at a young age. Earlier on, he seemed to struggle with his studies especially with the rigid school rules, which most students also have to tolerate in the education systems. Convinced on his entrepreneurial step, he only got to begin with 4 dollars as his capital, with Jonny James as the only supporter, before his headteacher finally accepted his successful progress (The success story, 2008). His venture in business was humble).

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