Design

Alan Cooper’s Concept of the Persona

I will show my understanding of the concept and its application in program design and development, following the processes as he outlines them. In addition, I hope to show how the effectiveness of the concept is used in other companies and how it is transferable to other disciplines. I hope to inform others of its use while at the same time, demonstrating my own understanding, learning from, and the ability to apply the concept to real situations in the area of software creation.easily used by the people who need to use it! Since 1992, Cooper had been developing a method called Goal-Directed Design, as stated earlier, used in his company for all projects. To achieve this, the idea of designing for just one person is employed, this being what he describes as the hypothetical archetype. He says,The persona approach to designing interactions, good and better websites, has been adopted and adapted in many instances. If you put in the words Alan Cooper’s persona concept on Google, thousands of responses are made available. Almost anyone chosen for further investigation will provide a positive slant on the theory, or give tips and views on how to use it. Some consultancies advertising their services are assuring potential clients of how effective a tool it is, and how they would employ it for the benefit of the client. This seems to verify Cooper’s belief in the concept of Goal-Directed Design and its component parts and that its use will result insuccessful outcomes, both in products and user satisfaction.For example, Alison Head’s article Personas: Setting the Stage for Building Useful Information Sites, explains how the British Broadcasting Corporation (BBC), in redesigning their huge, information-intensive website, used Cooper’s concept to bring about successful achievement. Calling this part of her article, BBC’s Gains, she says,’The web team developed a set of seven representative personas, each of whom had goals the designers planned to meet through their re-design…’ (Head, 2003)

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