Assignment StepsResources: Marketing: Ch. 2: pg. 40-46, 54-69; Ch. 3: pg. 72-92; Ch. 8: pg. 207-227; Ch. 9: pg. 242-257Scenario: You are the marketing manager for a local nonprofit charity whose funding is based on membership fees. You’ve noticed a severe drop in new memberships and a decline in repeat memberships, which is threatening your organization’s ability to survive and grow. You have decided to implement the Five-Step Marketing Research Process to help understand the problem and create solution strategies to implement.Createa10- to 20-slide (not counting the cover slide and reference slide) Microsoft®PowerPoint®presentation with speaker’s notes on the Five-Step Marketing Research Approach detailing how you will use each step to solve the membership issue the local nonprofit charity is facing.Address the following in your role as marketing manager: Define the Five-Step Marketing Research Approach and discussthe importance of research in marketing. Describeeach step of the Marketing Research Approach (one slide for each step) in detail including its goal, and create an example aligned to the scenario above to illustratehow that stage would be implemented toward the problem’s solution. Definethe two types of research data this process gathers and their pros and cons.Share examples of each type that would be useful in solving the scenario. Compare and contrast the Five-Step Process with two alternative methods for conducting marketing research. What are the pros and cons of each? Define what it means to differentiate a service and provide an example to illustrate how the local nonprofit charity in the scenario can use the strategy to help increase target market interest. Explain how differentiation will help position the organization.Cite a minimum of two peer-reviewed sources with one being from the textbook or the University Library. Format your presentation consistent with APA guidelines.chpt2.pdfchpt9.pdfchpt8.pdfchpt3.pdfPosted: 2 years agoDue: 03/03/2018Budget: $15Answers 3Terry Roberts4.5 (18)4.7 (1k )ChatMarketing Research Approach Answer rating:5Stars out of1ratings2 years agoPurchase the answer to view itMarketingResearchApproach.pptxTry it first(plagiarism check)Buy answer $25Smart Study4.0 (42)3.6 (457)Chat2 years agoPurchase the answer to view itSolvingtheProblemFive-StepMarketingResearchApproachProductLife-CyclePLCPresentation.pptxTry it first(plagiarism check)Buy answer $14.5Proff_Sharma_2.5 (3)3.4 (24)Chat2 years agoPurchase the answer to view itmarketing.pptxTry it first(plagiarism check)Buy answer $15Bids 33mbithehEddienasrattTop-PerformerMich MichieFLOVODOHCatherine OwensComputer_Science_ExpertRey writerperfectotutorthammyphyllis youngUltimate_WriterProf. Dan.LastMinuteResearchWendy LewisMr. LegitMichelle Lewis PhdUltimate GEEKLisa-RandallAabish AabidahsmartwriterYhtomitANN HARRISKATHERINE BECKSbrilliant answersGlen Archiekim woodsProf.samuel KingFrank HopkinsTerry RobertswriterlexTeacher hyranksCharandryOther questions 10PSY 280 Week 3 Individual Assignment Middle Childhood and Adolescence Paperchemistry hw plz help asapARTS 100 Week 5 Individual Assignment Architecture Paperwriting a summery for 4 seminars 2 pages each Mountain View Assisted Living QuestionProduct BrandingThermodoynamics maQueens toes onlyLinear Programming Project Using QM SoftwareNot ratedmarketingResources: Week 1 textbook reading, Week 1 video, American Marketing Association Website, and University Career Center: Crafting Your ImageScenario: You have just graduated from the University …03/03/201815businessfinance

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